A 72 Hour Guarantee?!?!?
Sunday, 24 January 2010
Well that just f’n sucks…
Whoever offers ONLY a 72 hours (3 day) guarantee for an information product, sold via the internet, should very possibly be SHOT! Okay, maybe not shot, but seriously maybe they should reconsider their policy.
Either offer (at the very least) a 30 day guarantee, or NONE AT ALL!
Myself, I’d consider it a basic tenet of doing business, either on the internet (as an internet marketer), or offline… Show some “pride”, or “belief” in what it is that you’re selling, by offering a RISK FREE option to your potential customers. I’m not talking about GIVING something to a customer, then asking them to pay for it IF THEY ARE SATISFIED. I’m talking about charging a reasonable fee for your product, and then backing it up with a MINIMUM GUARANTEE.
I’ll wager that you VALUED READERS of the Extra Cash Systems Weblog are wondering why I am posting this. Well, following on this post here, and because of an issue someone brought up in a paid membership site that I am a member of, I felt I should post/comment/share my thoughts.
One of the more well known internet marketers (if I remember correctly) suggests that you could offer a LIFETIME GUARANTEE. Now, speaking from my own experience, this particular business person does indeed have great products, and sells LOADS of them. They have also had a few folks take advantage of that exceptional guarantee. However, being as their products are so good, those refund requests are few, and far between.
Most of the information products I offer for sale do have, at least, a 30 day MONEY BACK GUARANTEE. A very few do not. As best I can recall, I have had NO REFUND REQUESTS of MY products, guarantee or not. I have had a small number related to some products that I promote as an affiliate. Again however, I said they were few, and I still think the affiliations are good ones.
So, I guess my RANT is done, I’ve calmed down a bit… I still recommend you all read the other post, and “K” (that’s the ONLY reference I’ll make today to whom I am talking about), you should reconsider your policy…
Be Well!
ECS Dave
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No. 1 — January 26th, 2010 at 12:47 pm
I once bought an info product that was fluffy crap. I couldn’t get my money back because I had to ‘prove’ to her that I used her book and it didn’t work. Seriously?
No. 2 — February 3rd, 2010 at 7:49 am
Thats true.. getting the money back is so difficult. i hope you will keep your promises.even my recorder wont replace by the shop keeper last year.
No. 3 — February 5th, 2010 at 12:40 pm
I have to agree – you can barely get anything started in 72 hours, how are you supposed to know whether something works or not? 30 days, or even 45 would be much better.
No. 4 — February 9th, 2010 at 7:37 am
I totally agrree to you on this point, thanks for sharing this type of posts.
Dr Hanookai´s last blog ..Hello world!
No. 5 — February 9th, 2010 at 10:52 pm
Most payment gateways allow refunds till 60 days and there is a reason for that. For digital products like books etc. one should either offer ‘partial content for free’ or if they want to give money back guarantees, they should make it minimum 30 days. I have burnt my fingers with 15 days guarantee too.
No. 6 — February 10th, 2010 at 9:44 am
I think your post to be suitable for everyone who is intrested into valueable resources, Thanks for your post.
No. 7 — February 18th, 2010 at 12:11 am
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me._
No. 8 — February 18th, 2010 at 2:33 am
I HATE those people who offer money-back guarantees but don’t plan on giving your money back anyway if something goes wrong. Is there a way to get back at them?
No. 9 — February 23rd, 2010 at 2:55 pm
Very few people ever ask for their moneyback if the products any good so anyone who only offer a 72 hour guarantee is bound to be shonky or is try to sell a product which is off insufficent quality..
No. 10 — February 25th, 2010 at 7:56 am
That’s the problem when you buy products through a telephone marketer because when the product you thought will give you satisfaction it would be the other way. In this case they are attracting people to buy their products by having the tag line “72 hour guarantee”. Well in this case this is the best example of “Marketing Strategy”.
Jeff Smith@computer repair tutorials´s last blog ..Digital Camera Guide
No. 11 — March 3rd, 2010 at 1:51 am
hanks for taking the time to discuss this. The information is useful to me.
No. 12 — March 6th, 2010 at 10:43 am
It seems that the makers of such guarantees took some lessons from the credit card companies in the USA. What will be next, a thirty minute guarantee?
No. 13 — March 9th, 2010 at 6:54 am
Frankly, I am not surprised, 72 hours is enough time for one to ’skim through’ the content and get a feel of navigation in any e-book, video tutorials etc. Beyond that the seller might just get random return requests from people who wanted the material for free anyway. I guess you were pretty lucky that no-one asked for a refund (seriously). I have burnt my fingers twice by offering money-back guarantee.
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